Tricap Partners & Co: Veduca Targets Brazil Vast Business Market

The continued growth of the economy in Brazil has created a drastic demand for business education.  Business professionals in that country have been increasingly interested in seeking both local and international MBA degrees to expand their knowledge and experience.

While Brazilian attendance at US business schools continues to demonstrate exponencial growth, this represents only a small percentage of people who can afford to dedicate themselves to a fulltime program in the United States.  In addition, only 2% of Brazilians speak English, so English-only programs have had limited success.  For the vast majority of the business population, a Brazilian company called Veduca has been providing top-quality business education via video lectures from world-class universities around the world.  The online courses have been translated or are subtitled in Portuguese.

With strategic relationships with some of the most notable business schools in the United States, Veduca currently offers its students online classes from some of the more notable business schools around the world, including Berkeley, Harvard, Stanford, Wharton and others.  In addition, students have access to thousands of other online videos from leadership and management content organizations such as TED and WOBI.  Verduca students use the same textbooks, are given the same assignments and take the same exams as those students enrolled in these same classes.

To enhance the classroom work, Veduca invites professors and other business professionals to Brazil to meet and interact with students, something that CEO Carlos Souza sees as one of the key attributes of the program.  In addition, he expects that by next year Veduca students will begin travelling to the United States for more interaction with other students.

In it's relatively short life, Veduca as positioned itself as the leader in online business education in Brazil.  Expect conitinued growth and expansion into other Latin American markets in the near future.

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